Hanover's Consumer Journey Solution helps uncover consumer preferences and drivers of behavior,enabling a more targeted marketing strategy.
推动消费者购买决策的因素，and where in that process could we most effectively inflect decisionmaking?
Hanover's Consumer Journey Solution
Hanover's Consumer Journey Solution provides the consumer insights necessary to optimize marketing efforts for maximum impact
Evaluate trends in consumer knowledge,感知，beliefs,intentions,loyalty and behaviors toward your brand.评估特定的时间段或跟踪您在影响此指标方面的进展。
Define unique segments and develop personas
深入了解客户的人口统计，心理的，以及发现交叉销售和追加销售机会的行为特征，as well as inform your messages,服务策略，and product mix.
Map your customer's journey (or Shopper Path) to purchase,了解客户如何发现（意识），researching (Consideration),and deciding to buy your products or services (Conversion).
Track post-purchase satisfaction,loyalty,倡导
持续监控客户满意度，收集正确课程所需的数据，推动产品创新，and retain customers.
Align marketing strategy and tactics to maximize ROI
Identify opportunities for new product innovations and line extensions
One-stop source of quantitative and qualitative insight into consumers
A Word from One of Our Corporate Clients:
我们意识到对洞察力的需求超过了我们团队的增长。For the cost of another full-time employee,我们整个汉诺威团队都致力于帮助那些需要持续关注的大型项目。I felt confident that experienced Hanover analysts were working on my high-priority projects,这反过来又腾出了我的时间来实现公司范围内的目标，并提高洞察团队的内部意识。This allowed us to contribute to multiple business units and support different departments with strategic research.Trusting vwin下载Hanover Research as a strategic partner has enabled our lean team to have a bigger impact.
Kristen Kolb;资深洞察策略师，Clayton Homes
Whatever your goals,Hanover will partner with you to create a custom approach to support your needs.
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